Fleur Pellerin’s visit to the third national meeting of the bookshop
Organized in the New Century, this edition of the Rencontres nationales de la librairie brought together several hundred booksellers and representatives of the book industry: publishers, distributors, authors, librarians, interprofessional organizations and public partners. These actors were able to exchange and debate around the current issues of the book and bookshop and the perspectives of the bookseller profession.
On the occasion of these third National Bookshop Meetings, held in the presence of Fleur Pellerin, the Ministry of Culture and Communication, in partnership with TNS Sofres, communicated the results of its annual barometer on book purchases.
In 2014, book purchases by the French were slightly lower than in 2013, with -0.6% in value and -0.7% in volume.
However, these figures mask divergent trends among the different forms of purchase. 4% in value terms and -1.7% in volume terms, while the market for second-hand printed books and, above all, the market for digital books was on the rise. With a +6.0% increase in purchases in value (+3.0% in volume), the used book market represents 6% of the overall market in value (14% in volume). With a more marked increase in purchases (+18% in value, +13% in volume), the eBook now represents nearly 2.3% of the global market in value (2.8% in volume).
The distribution in value of purchases of new printed books is virtually identical to what it was in 2013 (equal to 22% each). Bookstores, press houses and the network of cultural supermarkets continue to be the main channels for buying books, ahead of non-specialized supermarkets such as food supermarkets and their cultural spaces (19.5%), Internet sales (all networks combined, 18.5%) and the VPC/club circuit (14.5%).
However, this apparent stability masks some reents. Indeed, while Internet sales and bookstores each gain 0.5 percentage points of ent is part of very different trends.
Thus, for internet sales, this half-point increase marks a significant slowdown compared to previous years (around +1.5 percentage points of ). Conversely, for independent bookstores (excluding press houses and stationary bookstores) whose , this half-point gain reflects the vitality of a circuit whose inexorable decline is regularly announced.In addition, after a decade of continuous decline, the market share of the press houses and book stores market stabilized with 3.5% of purchases in value, as in 2012 and 2013.
Conducted with a representative panel of 3,000 people aged 15 and over, this barometer covers all book purchases made by these people, whether they are print, new or second-hand, and e-books
Both in volume and in value, the top 3 online sellers account for more than 80% of online purchases (all networks combined, including club online sales). However, none of these 3 sellers accounts for more than 50% of purchases. The 2014 barometer results do not indicate an increase in this concentration of purchases.
As in 2013, the average price of books purchased is €: € for new printed books, €4.30 for second-hand printed books and €8.10 for e-books.
The average price of new books purchased is very stable over the long term. In 2014, this price is even slightly lower than it was between 2000 and 2010, where, according to the TNS Sofres panel, it had fluctuated between € and €.
With 53% of the French population aged 15 and over, the proportion of book buyers remains broadly stable. The study shows that 51% of them bought at least one new book in 2014 (-1 point), 10% a second-hand book (stable) and 3.0% an e-book (+0.4 point).
The vast majority (86%) of e-book buyers are also print book buyers. The minority of “digital exclusive” accounts for 0.8% of book buyers.
As a result, the market for new printed books (92% of the total market in value terms) fell slightly more sharply by -1
In terms of the intensity of purchasing practices, the new pound market does not appear to be excessively concentrated. “Large buyers” (12 or more new books per year), who represent 23% of buyers (12% of the conseils pour rencontres des mГ©dias sociaux French population), make more than half of purchases (60% in volume and 55% in value), the category of “average buyers” (5 to 11 books per year, 31% of buyers) also represents a very substantial market share (28% by volume, 30% by value).
Finally, encouraging for bookstores, the barometer indicates that in 2014 as in 2013, bookstores are the first circuit of book purchases for year olds for their book purchases, unlike the generation of year olds, who prefer large specialty stores and online shopping.